Outworld is a Sci-fi themed brewery with exceptional beer and food in Longmont Colorado, just north of Denver. BKMi is working with Outworld to create a large augmented reality experience for the patrons, or "Travellers", who visit.
The Outworld experience is a concept in which the taproom is an 'Outpost', a space station above earth, where travellers from all star systems are welcome, to learn and trade with one another, and to grow the community with a common love of the universe's favorite substance - Beer!
Brave Knight Media immersives has created an augmented reality app to add an additional layer of experience to the taproom that allows any Traveller with a comm device (a phone or tablet) to interact with various artifacts and images in the waiting areas and at each table. Holograms and 3D characters inhabit the waiting area, entire worlds and scenarios are viewable through a landing bay door at the front entrance, and games, virtual menus, events, and important dates in sci-fi history are available at every table.
Delighting patrons and involving them in the Outworld story through augmented reality increases customer engagement, fosters building a community, and has folks coming in more often and staying longer, which is a win for everybody!